My guess is that they are so stingy that they only pay for single bulk runs and they know they can sell a full run but they don't know if they would sell two full runs so they won't order them. It's utter incompetence because each shirt must have at least a 500% mark-up considering you can get a knock-off for £10 to your door from China and that must be profitable enough to do.
Volume x Margin = Profit. They only seem to care about Margin. It's like nobody has told them that selling more of something at a lower cost might be better than selling a small number for a large margin. They should be doing more frequent, smaller runs to flex for demand. They'll make less per shirt but they won't be making more overall. It's so basic that it is absolutely baffling.
It has to be one of the worst run retail shops I've ever encountered. The best example of how utterly useless they are is the delivery pricing. It gets more expensive the more you buy. Find anything in stock that costs less than £10 and you'll be charged £3 for delivery, anything over £10 is £6 (3-5 working days but could be up to 28! days) and there is no amount you can spend to get the delivery fee waived. That's just for the cheapest delivery option, it's £8 for Express delivery. International shipping is £13 to EU or £15 worldwide which is more than the total cost of buying a Chinese knock-off.
Sounds to me like they are also profiting off delivery fees which is pretty scummy. They say "For UK standard delivery we use a Royal Mail Tracked 48." which is less than £3 for a 2kg parcel.
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