18k is excellent considering the cost of living crisis for a lot of people and an approx 6.6% price increase. Posters on here and other other clubs keep telling us we are the most expensive in the league and more expensive than half of the Premier league.
My guess is that sales are up about 20% on the same point as last year. We are going to average at least 25k this season.
Sales are probably back to 2015/16 season level
Ref Forest - they have a county of 833,000 people and there is Forest and 2 lower league teams. That's a big catchment area, but Boro probably have more fans around the UK as Teesside people have left the area for work, especially when we play in London. Teesside migration has been higher than other regions because of the dwindling employment opportunities in the last 43 years.