As said above, as with any industry that does these awards, they're a load of guff. To highlight this look at the skytrax best European airports winners - ok maybe all of Europe has better airports than Teesside though
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But then they've got a Western Europe category
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Surprisingly we aren't on the list. We probably didn't pay the fee to enter that one.
When I worked for a credit card firm we were entering them every year, you paid a few thousand to enter and then paid a PR firm a wedge to come in and fluff up every little success story and make it sound like they'd cured cancer
Then there is an award dinner night where reps from every firm go in tunes and golf clap at the winners
Massive waste of cash in an attempt to get some logos to go on flyers. We won it several times for doing our jobs.
Same with "best curry" awards etc, they're not taking entries from every curry house to find the winner, a firm has applied for it and had the better PR firm.