Of course, part of the problem economically is that “the fans” are represented in negotiations, usually, by fan groups who are the most committed and passionate of fans, and far more likely to put themselves into debt to renew their season tickets than the middle class family with a passing interest in football who got a season ticket 3 years ago because they enjoyed Euro 2021 and the Lionesses success and liked what the club were doing with Carrick.
Or the working class family who like football but can’t afford to dedicate all of their spare time or money to it and never intended to have their season ticket forever, and accepted years ago they couldn’t watch the Boro week in week out every single year.
It’s really these fans that the club will lose, but of course, “the fans” can’t win because those fans aren’t actually bothered enough to stage protests and lobby the chairman. They just ignore the renewal emails. But their money is as good as anyone else’s.
Ultimately, every single fan has a line at which they don’t believe it delivers value for money anymore, and once that line is breached they stop. Gibson knows that lots of our fans are still nowhere near at that level and, as someone to whom capitalism has been very generous to, will be well aware that you have to nudge the line before you can really feel it.