Id love to see us do a season with cheaper tickets across the board for adults, take a gamble on it and see how it goes, Sunderland have cheap tickets and fill the ground most weeks but they dont lose that much revenue from it as the fans are buying programmes, pints, coffess, cokes, burgers, sweets and chocolates which brings the average spend back up. The revenue from the club shop increases with higher footfall as more people would be buying kits, hats scarves etc (though we would need to have stock). Would be nice if we looked at the bigger picture and not just ticket revenue.