I think our season ticket sales for the 23/24 season were influenced by our form during the early bird window.
On the day that window closed, we were 3 points off 2nd place with 8 games to play. There was a realistic prospect that fans were buying tickets for PL football. Some were prepared to make an educated gamble.
Our form turned almost the day after (8 points from 8 games after, 50 from 21 immediately before)
This year was almost the opposite: our form picked up as soon as the EB window closed, but there was 0 prospect of PL football either during the window, or over the Summer
I do not pretend price hasnt been the key factor for some. However ST sales would have fallen if they'd stayed the same as there was no prospect of PL football to encourage customers this time around.