The key is staying ahead of the curve, which if park your logic and squint a bit then you’ll see the chairman doing this by waiting until October to replace a manager because there’ll be options available in October that aren’t available now. And if your choice in October fares well and form picks up, and the team has gone from the bottom 6 to the top 6 in 3-4 months and the message boards and social media is buzzing again, then when the early bird deadline comes around they’ll shift more tickets than they did this year.
It’s important to get the right person for the job and if that means sticking with the wrong person for the job until that’s possible then that’s what the club must do. It’s a really clever way of doing it. The fact you write-off 10-12 games at the beginning of a new season, plus pre-season, plus giving a big say in recruitment to the man you’re almost inevitably going to have to get rid of within 6 months, is completely irrelevant.