The link was comparison for the general difference between Sky and Virgin Media as the op is changing his entire package.
By your original post you have no experience of the the Virgin Media 360 box so not sure how you can pass opinion on it. I work in for a broadcast company and have 30 plus years working on various radio ( uhf/ vhf / microwave) system and TV broadcast. We have tested the delivery of broadcasts through most providers and provided people calibrate the TV correctly and the input is error free there is very little difference between the major providers.
The problem you may encounter if you check Virgin Media picture quality on a mates TV is if they have not spent time setting up their system correctly.
Fair enough, I was posting mainly about the picture quality.
Aye, I've got comms experience too, mainly V/UHF radio, GPS and radar etc among others, but not TV broadcasts which are mainly UHF I think?
I've got plenty of experience on their and sky's HD offering though, they've booth been doing both for ages (17 years), and Virgin's picture quality for what they call HD looks worse, and for me was worse than what sky were showing many years earlier and got no better with all the virgin boxes up to V6. This was in numerous premises, with numerous TV's. In fact I don't think I've ever seen a virgin HD picture, look as good as a sky HD picture. I've had virgin for maybe 2/3 of that time too. I'm not pro sky either!
The HD quality on the V6 should have easily been as good as sky's HD, for the last decade, as both boxes could easily handle the processing of them, so it must come down to signal, what they're doing to it when they send it/ before it gets to the box, or how they set the box up? I can't imagine it's so much the setup of the TV, other than contrast and brightness etc, they can't polish a turd so to speak, so can't really improve the quality of a signal which has already been sent. There was also noticeable difference with HD content on youtube or whatever, compared to the HD sports for example.
They may have changed their game with the signal they send mind, with the 360 rollout, and with broadband speeds increasing, giving more bandwidth, but this would surely also improve the signal to V6 boxes, which to me still looks no different from last year to last week.
May be different on FTTP, but not sure if Virgin even do this en-masse yet, from what I've seen it's mostly FTTC, so the rest of the way to your house is coax and maybe subject to interference (with that bit being analogue), or losses going from Digital>Analgoue>Digital. Obviously FTTP doesn't get effected in this way. Obviously sky is through the dish, so just digital, and will either work or it won't. You either get full good signal, half a signal or none, it shouldn't degrade for the bits you see etc, and the signal from the satellites is always the best it can send (I think).
Virgin broadband is far better and their packages seem better value and easier to get a deal too if you live in Teesside, as nearly everyone knows someone who works in the call centre.
Can't comment on the menu/ system on the 360, as not used it, but Sky Q was/ is much better than V6.