Why? These leisure areas work well in other towns. What reason do you have to go to boro town centre other than to go to the footie, go to a bar / restaurant / takeaway or go to the shops? I can't really think of any other than the odd gig.
There needs to be things there for adults and kids to do other than retail and parmos.
Everyone seems to be belittling this for some reason which is strange, lane7 (levelX) is a local success story and has venues around the country. Reckon they know what they're doing
Your right with there needs to be a reason for people to travel to boro. That's why it's a shame the ski centre got shafted as there has to be something that will attract people in. Other than the footy they isn't really anything else that any other Northern town has