indeedido
Well-known member
I understand wanting to incentivise season ticket holders to stay loyal.
When you have more capacity than demand and then get promotion and increase demand, it makes sense to me to incentivise more new season card holders with a very small gap to existing SC holders.
I would personally drop prices on promotion to existing card holders for a season (as media and other commercial income dwarfs ticket revenue) and have previous year SC prices for new card applicants.
I always come away shaking my head at Frozen Horse's consistent support of Middlesbrough FC's pricing strategy. I know he does with my criticism, we clearly won't change each other.
In the current circumstances I am sure we can all agree that the Club have done the right thing by SC holders. Hat's off.
When you have more capacity than demand and then get promotion and increase demand, it makes sense to me to incentivise more new season card holders with a very small gap to existing SC holders.
I would personally drop prices on promotion to existing card holders for a season (as media and other commercial income dwarfs ticket revenue) and have previous year SC prices for new card applicants.
I always come away shaking my head at Frozen Horse's consistent support of Middlesbrough FC's pricing strategy. I know he does with my criticism, we clearly won't change each other.
In the current circumstances I am sure we can all agree that the Club have done the right thing by SC holders. Hat's off.