But this is the stupid thing about football. Any business that loses £21m a year just isn’t a viable business, unless you have someone prepared to cover those losses. In terms of Boro, our supporters are paying some of the highest ticket prices in the country and are doing their bit. The crowds are high this season and were for much of last. This is without things like food, drinks, merch, hospitality, all the rest of it. Also without factoring in cup revenue, TV broadcast money, etc.
Maybe you just have to say the Boro can’t really compete at the moment. If you’re losing £21m and are in a position where you’re passing £1.50 charges onto a supporter-base that already pays over the odds then you probably just need to accept that you’re not very good at running a football club. Or have unrealistic expectations on what you can do with it.
If the owner is no longer happy to cover the losses then surely he should just sell up. I’m not saying I want him to, but he makes the choice to pay out the money.
It’s just stuff like this, an extra £