There's obviously local rivalry, but it's similar to how say Barnsley or Rotherham view playing either of the Sheffield teams and vice versa, with ourselves being the other South Yorkshire teams and Wednesday and United being Mags and Makems. Similar also to say Bolton v Man Utd, or Wolves v Villa. It's a bigger game to us than them. Personally my local rivalry as a proud Yorkshireman is with the dirty Leeds scum
You could say the same about Leicester dont they hate Forest but Forest hate Derby and Derby hate Forest
Poor Notts County eh!