I won't be renewing

atypical_boro said:
Great time to increase prices then. Pay more! even though you can legally watch it all on TV.
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you would have hoped they had taken this into consideration. kick off times are going to be awful though to get 5 games on.

probably from the following depending on the premier league fixtures:
friday 8pm, saturday 12.30pm, 8pm, sunday 12pm, 6pm, monday 8pm
 
festa5 said:
The more you treat fans purely as customers (and that seems to be increasingly the direction the club wants to go in), the more they'll behave more like customers.

If the "product" is overpriced then people are more likely to walk away.

Feels like a few chickens might be about to come home to roost for Gibson/Bausor or whoever it is that seems to have decided their off field objective is purely to just rinse fans for as much as they can.
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I agree
It's a poor theatrical performance..... where the actors are hugely well paid for their paltry efforts.

Taking some time to find other less disappointing mood affecting outlets such as fishing and walking
 
18MFC76 said:
The issue for me, with our current pricing structure, is once a season card holder decides not to renew there's a chance you lose that supporter for good. The walk up prices are beyond a joke and the 'new applicant price' for season card holders is just completely baffling. The whole pricing structure needs ripping up and starting again, with an aim of filling the ground as much as we can.
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Does this frequently repeated claim really hold water? A present, you have to go to about 2/3 of the games before it’s worth having a season ticket. That’s quite a lot. I usually hit that, but some years it’ll be close. If I didn’t have the season ticket, I think I would go to fewer games, with the likes of Wednesday night being marginal. But I don’t see why I would stop going altogether.

I don’t know what a reasonable discount level for a season ticket is but around the 70% mark would seem ballpark. It’s about where rail season tickets were. You needed to go four days out of five for it to be worthwhile, which is why so few people buy them anymore. the only comparable sporting thing that I have been pricing recently, a Yorkshire cricket membership, comes with a much bigger discount, relative to walk up prices where you would only need to go to about a third of the days to break even.
 
Hammies_Tash said:
I’ve made the decision not to renew, 36 seasons as a season ticket holder. My Dad give his up a couple of years back for health reasons, I’ve kept mine but have been to 3 home games this season, 400 mile round trip for me. I’ve not enjoyed any of my visits this season, not just the football just the whole ‘match day’ experience is a bit rubbish if I’m honest. I can easily afford it, that’s not the problem, just the clubs stance on pricing has really made me think how out of touch they are with the ‘product’ they provide. You pay top money for any product or service you expect a certain level of something in return and trips to the riverside these days don’t provide it for the money they are charging in comparison to others. In general I enjoy visiting other grounds more, so I’ll get my Boro fix at away matches that are closer and I can get reasonably priced ticket for.
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Now YOU, deserve a free season ticket.
 
FishofContemplation said:
Does this frequently repeated claim really hold water? A present, you have to go to about 2/3 of the games before it’s worth having a season ticket. That’s quite a lot. I usually hit that, but some years it’ll be close. If I didn’t have the season ticket, I think I would go to fewer games, with the likes of Wednesday night being marginal. But I don’t see why I would stop going altogether.

I don’t know what a reasonable discount level for a season ticket is but around the 70% mark would seem ballpark. It’s about where rail season tickets were. You needed to go four days out of five for it to be worthwhile, which is why so few people buy them anymore. the only comparable sporting thing that I have been pricing recently, a Yorkshire cricket membership, comes with a much bigger discount, relative to walk up prices where you would only need to go to about a third of the days to break even.
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It's a psychological thing. Once you pay for a season ticket you don't think about going, you just go. If you don't have a ticket you have to make a decision before every game and things like the weather, form, how you are feeling, if it's on TV, whether your mates are going, whether you have a clash with another event, holidays, weddings etc. means the chances of going to each one is much lower and once you get out of the habit it becomes easier to justify not going. That's before you even think about it financially when you might have other costs that week.

In the past a season ticket was only a discount of 2 or 3 games and you are really paying for the convenience of not having to buy tickets every week as well as other things like priority for away and cup games. Now the difference is massive and it's because walk-up prices are so horrendously priced.
 
Nano said:
It's a psychological thing. Once you pay for a season ticket you don't think about going, you just go. If you don't have a ticket you have to make a decision before every game and things like the weather, form, how you are feeling, if it's on TV, whether your mates are going, whether you have a clash with another event, holidays, weddings etc. means the chances of going to each one is much lower and once you get out of the habit it becomes easier to justify not going. That's before you even think about it financially when you might have other costs that week.

In the past a season ticket was only a discount of 2 or 3 games and you are really paying for the convenience of not having to buy tickets every week as well as other things like priority for away and cup games. Now the difference is massive and it's because walk-up prices are so horrendously priced.
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Sure, the discount was less than the past. But then the flipside is that I would never buy one if the discount was that low.

I think it’s legitimate to ask the question of what is a “fair“ level and not just assume it was better in the past, even if we are mostly old fogeys.
 
Nano said:
It's a psychological thing. Once you pay for a season ticket you don't think about going, you just go. If you don't have a ticket you have to make a decision before every game and things like the weather, form, how you are feeling, if it's on TV, whether your mates are going, whether you have a clash with another event, holidays, weddings etc. means the chances of going to each one is much lower and once you get out of the habit it becomes easier to justify not going. That's before you even think about it financially when you might have other costs that week.

In the past a season ticket was only a discount of 2 or 3 games and you are really paying for the convenience of not having to buy tickets every week as well as other things like priority for away and cup games. Now the difference is massive and it's because walk-up prices are so horrendously priced.
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you definitely get out of the habit of going quite quickly. and then when you see the walk up prices you probably don't bother at all. it didn't take me long as we put woodgate in charge the following season and we all know where that was heading
 
An adult entry level season ticket is £574 or £510 for a renewal.
Match day tickets are £32 = £736.

28% saving for new applicants
44% saving for renewals


A junior entry level season ticket is £211
Match day tickets are £15 (after RF negotiated the reduction) = £345

64% saving (Again highlighting the ridiculous match day pricing for juniors)


I think it's probably families that are less likely to continue to attending at all once they give up their season tickets.
 
FishofContemplation said:
Sure, the discount was less than the past. But then the flipside is that I would never buy one if the discount was that low.

I think it’s legitimate to ask the question of what is a “fair“ level and not just assume it was better in the past, even if we are mostly old fogeys.
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Why not? People did in the past. The obvious difference is that back then the stadium was full regularly so if you didn't have a season ticket but wanted to go to the sellout home matches you quite often couldn't or if you wanted a ticket for Wembley or Eindhoven etc.

We don't get anywhere near selling out anymore. Part of that reason is the prices. The club are locking in season ticket holders not by offering a substantial discount to season ticket holders but by charging a substantial premium to walk-ups. If walk-ups were £25 each then a season ticket at £20 per game would be £500 and most people would say a £75 saving is substantial while not putting off walk-ups. Instead the difference is an astronomical £261 (23 games at £32 plus £1.50 booking fee) or 51%.

Edit: I see @B_G has beat me to it with the same example.
 
I am one of the few who didn’t renew after last season, even though the football was probably the best it had been in a while.

Just had grown tired of the matchday experience after going on my own for the last few years. Barely missed a home game from the mid 70’s and a season ticket holder from the mid 80’s.

Thought I might just go to the odd game but haven’t been (or been tempted to go) to any including the cup semifinal. I genuinely haven’t missed it at all and the prices now would be a factor in renewing (even though I’m lucky enough to be able to afford it)

I know everyone is different but once you’ve broken the habit of going, it’s hard to be tempted back.
 
Nano said:
Why not? People did in the past. The obvious difference is that back then the stadium was full regularly so if you didn't have a season ticket but wanted to go to the sellout home matches you quite often couldn't or if you wanted a ticket for Wembley or Eindhoven etc.

We don't get anywhere near selling out anymore. Part of that reason is the prices. The club are locking in season ticket holders not by offering a substantial discount to season ticket holders but by charging a substantial premium to walk-ups. If walk-ups were £25 each then a season ticket at £20 per game would be £500 and most people would say a £75 saving is substantial while not putting off walk-ups. Instead the difference is an astronomical £261 (23 games at £32 plus £1.50 booking fee) or 51%.

Edit: I see @B_G has beat me to it with the same example.
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Very much what I’m saying is that this is a balancing act, so that is the discussion I want to have, but £75 is not a substantial saving on £600 when it is being paid 5 to 14 months in advance. If you quantify it properly, it’s barely a saving at all.

And that’s before you account for the loss opportunity cost of picking and choosing your games if you can’t get to all of them. Or if the team has a crap season. They aren’t all at 3 pm on a Saturday any more. And plenty do get moved at a few weeks notice. I doubt anyone can guarantee to go to them all.

I seriously doubt whether it is economically sensible for most season-ticket holders to buy a season ticket, if the discount is only two or three games. They might still do so, of course, because most of our ticket purchases for the Boro are not rational. But it wouldn’t make any sense for them to do so. It certainly wouldn’t make sense for me to do so.
 
For many it’s a religion to go to the game - those fans can’t imagine a life without a Boro season ticket. The question is how many of our season tickets holders fit this mould? 50%?60%? That’s circa 8,000 or 9,000 nailed on season tickets. For quite a few the depth of feeling isn’t so strong. For us it’s about enjoyment. This season that is sadly lacking. Very few games I can say I enjoyed this season. So do I commit £620 in the next 3 weeks with no idea what next year’s experience might be? By the end of the month that £620 might look perilously like League One football. The club is at a real crossroads at the moment and anything like 10,000 season ticket holders will be financially a disaster for the club. I will wait for a couple of weeks to decide but if the deadline had remained as initially set it would be a no and a good thumping on Wednesday might be the final nail in the coffin.
 
I currently have 5 (2 adults & 3 kids) season tickets, next season it will be 2 (both u18). Its the first time since the riverside opened that I have opted not to renew, each game feels like a chore to attend at present and it feels like for the first time I'm falling out of love with the game & the full matchday experience. Will I be tempted back to pay walk up prices? Probably not.
 
Blimey that story about the RF season ticket offer, is there actually truth to that? Jesus Christ that would be absolutely mad. Surely it can’t be true. It opens up several cans of worms if so. It’s pretty worrying tbh.
 
viv_andersons_nana said:
Blimey that story about the RF season ticket offer, is there actually truth to that? Jesus Christ that would be absolutely mad. Surely it can’t be true. It opens up several cans of worms if so. It’s pretty worrying tbh.
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Really hope it's not true, would certainly make me question going to anymore home games in the near future if it is.
 
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