We come out of the tunnel and take up position BEFORE the coin toss with the intention of attacking the South Stand first half .. but the opposite should also be true if there's something in your theory .. if WE win the toss why not "recognise the South is the noise end want to shoot towards it in the second half"It isn't always our choice? The away team may win the toss and recognise the South is the noisy end and want us shooting towards the North in the second, not the South?
No, the team comes out, set up to attack the South Stand in the first half before the kick off and goes with the status quo regardless of coin toss (think this season they've changed ends once after the toss)