Villa - great communication with fans

Hopefully Villa fans don't give him abuse when he returns to Villa Park. They can't doubt his feelings for their club and £100m enables them to reinvest into a squad that is already looking strong with recent signings.
 
What can you say about that video, open, transparent, honest, just a brilliant use of social media and a fantastic way of engaging with one of your key stakeholders (the fans!), in the process taking the sting out of a potentially difficult situation.

Would be nice to see this sort of thing from the Boro occasionally when major decisions or changes in approach/direction have been made. For instance the thinking behind this whole Director of Football approach is ripe for something like this once everything is confirmed.
 
You must log in or register to reply here.
Back
Top