All these things end. Think back a few years and Facebook was the dominant social media platform, so much so that it was impossible to imagine a landscape without it. It wasn’t that long ago that politicians and the like could shout ‘fake news’ and cause a stir. That all stems from Facebook and the radicalisation and exploitation of certain groups and sub-groups of society(mainly angry young men). It was a tool for manipulation and disinformation.
Facebook now been completely hollowed out and replaced by other platforms, which themselves are coming towards the end of their lifespan. Facebook is now just middle-aged tabloid readers swapping racist memes and fake statistics. It’s done.
Twitter’s demise has been speeded up by this complete lunatic but it was going to come at some point. The shopping habits of its users, created by aggressive advertising and sinister/sophisticated algorithms, will keep Instagram going but even that will go at some point as people migrate from Twitter. They always do collapse. Once you sell up and become a PLC you need to generate cash and the idea of perpetual growth is completely absurd. They’re completely unstable entities.
Bit of a tangent but I stopped using Twitter a while back. I felt better for it. I logged in a few weeks back and did some casual scrolling but I noticed each time I logged in, it was a tweet from Darren Grimes, Farage, Tom Harwood, Nick Ferrari et al at the top of my feed. I don’t follow any of those people and actively avoid their nonsense. But I wondered who pays for them to be at the top of feeds, who’s paying them to pollute discourse and generate responses and clicks, why we’re engaging with them. We think we’re engaging with people but it’s a completely polluted landscape full of bots, disinformation, fake accounts and fake statistics, extremism and propaganda.
It’s really sinister IMO. It’s precisely what happened to Facebook. It’s disinformation on an industrial scale.
Which is why it will disappear soon rather than later and things will shift to the next thing.