This talk about Brighton’s ‘model’

viv_andersons_nana

Well-known member
There is a LOT of talk around at the moment about Brighton's transfer policy and the 'model' that club runs on. I said on a Morgan Rogers thread that we only really hear about the wildly successful transfers so thought it would be interesting to have a look through their business from the past 6 or so years.

Everybody knows White, Caicedo, Bissouma, Mac Allister and Cucurella et al, as well as the value they've had out of players like Gross, plus players like Mitoma, Lamptey, etc. but it's amazing to see how many 'punts' they take that don't work out.

They can now afford to carry a huge infrastructure and global scouting network and take punt after punt after punt. Almost all of them are sent out on loan to Belgium and then the Championship, and then either break into the first team or move on again. Often at a considerable loss - offset by the sales that net them insane money from the wealthiest 6 Premier League clubs.

They are essentially spotting young players to develop and sell on to the three London clubs, Manchester or Liverpool, plus the 3 or 4 from abroad who can afford to pay the fees.

Look at this list:

Percy Tau
Billy Arce
Anders Dreyer
Tudor Baluta
Peter Gwargis
Jurgen Locadia
Matthias Norman
Ales Mateju
Markus Suttner
Soufyan Ahannach
Romaric Yapi
Kacper Lopata
Bojan Radulovic
Jordan Araujo
Stefan Ljubicic
Piotr Zalewski
Casper Nilsson
Ulrick Eneme Ella
Reda Khadra
Andy Zeqiri
Michal Karbownik
Jakub Moder
Leo Skiri Ostigard
Jan Mlakar
Enock Mwepu
Kjell Scherpen
Abdallah Sima
Florin Andone
Lars Dendoncker
Lorent Tolaj
Kipras Kazukolovas
Antef Tsoungui

This is just the list of players available to hand. Brighton have been actively and aggressively recruiting at U21 and U23 level now for several years, and the number of players they carry and have out on loan at any time now is up there with how Chelsea used to run their youth system.

Brighton are very, very good at what they do but it just shows you how difficult it is to uncover hidden gems. They have been well ahead of the curve in recent years, using the Brexit rules around work permits to their advantage to sign promising players from South America and Asia, so much so that now everybody is trying to do it. We've seen it with Brentford, Leicester before them, Southampton before them, Swansea before them. Brighton look like they get 2 or 3 hits from every dozen or players they sign.

My point is that it's a hard business and there will be PLENTY of players who join Boro that do not develop in the way we hoped they would, or are sold at a loss(or moved on for free), or move on without netting us huge, Caicedo-esque money, but we have to accept our place in the chain. It is much better to build this into whatever 'model' you adopt instead of trying to fight it.

We can look to what they do for inspiration but it's kind of daft to try and make comparisons with an established Premier League club imo. We do not have their funds, scouting networks or proven track record. We are trying to build it. It is going to take time and we can just have to keep chipping away at it.

Rogers has turned us a big profit so it shows positive signs that the club is identifying talent and developing it. One Morgan Rogers every summer puts the club in a much stronger position than it has been in years. It’s much easier said than done of course.

But we do need to accept as well that a lot of the players signed won't be sold for huge profits or even go on to become established Boro players. It’s the nature of the business.
 
The model can still be applied. There are levels and we are operating below their levels but the model can be identical. We're not expecting us to sign the same players as Brighton. They can pay more and have a better setup. A success for them is finding Champions League quality players for low fees they can make a big profit on and PL quality players that can play in their first team. They will probably still make profits on their "failures" by selling them for small values to the championship. For us the big money is in finding PL quality players. Even if we signed Caicedo we wouldn't be getting £100m bids for them because we can't showcase them as PL/CL ready players.

The point of doing it this way is that if we continually make a profit from players we have an additional income stream which allows us to spend more. We can start to turn £5m players into £30m players instead of £1m to £15m while also having the benefit of those better players being in the 1st team and maybe helping us get promoted.

All this model means is that the long term benefits of developing your own players is better than loaning other team's players to develop for them. I.e. the short term benefit of having a better squad now isn't worth it in the long run unless it is enough to get you over the line for promotion. Last season seemed great at the time. Archer, Giles, Steffen, Ramsey etc were great to watch but we didn't get promoted so that is money we have lost and we also lost the opportunity to improve our own players.
 
It's a win win situation in my opinion. There's players in the lower leagues who cost next to nothing, with massive potential who we should be looking at - but other clubs are seeing it too...

Josh Stokes just signed for Bristol City from Aldershot in the National League - 19 years old.
Adam Mayor just signed for Millwall from Morecambe in League 2 - 19 years old.
Ali Al-Hamadi - Wimbledon to Ipswich. 21.
Sam Curtis - St Patricks to Sheff Utd. 18.
Connor O'Riordan - Crewe to Blackburn. 19.
The list goes on and on....

It's very likely that all of these players will either go on to play for their new clubs, or they'll be sold for a profit to a club in a higher league than where they came from.

We signed Sam Folarin from the same club as Issiah Jones... 1 league below the national league south? the 7th or 8th tier of English football?.... It didn't work out for him here, but he's now in League 2.

Even if we buy them for 300k and sell them for 500k, or sell them to another club for 300k... It's all pennies compared to the old Britt/Rhodes/Fletcher type signings. Get 10-15 of them.
 
There is a LOT of talk around at the moment about Brighton's transfer policy and the 'model' that club runs on. I said on a Morgan Rogers thread that we only really hear about the wildly successful transfers so thought it would be interesting to have a look through their business from the past 6 or so years.

Everybody knows White, Caicedo, Bissouma, Mac Allister and Cucurella et al, as well as the value they've had out of players like Gross, plus players like Mitoma, Lamptey, etc. but it's amazing to see how many 'punts' they take that don't work out.

They can now afford to carry a huge infrastructure and global scouting network and take punt after punt after punt. Almost all of them are sent out on loan to Belgium and then the Championship, and then either break into the first team or move on again. Often at a considerable loss - offset by the sales that net them insane money from the wealthiest 6 Premier League clubs.

They are essentially spotting young players to develop and sell on to the three London clubs, Manchester or Liverpool, plus the 3 or 4 from abroad who can afford to pay the fees.

Look at this list:

Percy Tau
Billy Arce
Anders Dreyer
Tudor Baluta
Peter Gwargis
Jurgen Locadia
Matthias Norman
Ales Mateju
Markus Suttner
Soufyan Ahannach
Romaric Yapi
Kacper Lopata
Bojan Radulovic
Jordan Araujo
Stefan Ljubicic
Piotr Zalewski
Casper Nilsson
Ulrick Eneme Ella
Reda Khadra
Andy Zeqiri
Michal Karbownik
Jakub Moder
Leo Skiri Ostigard
Jan Mlakar
Enock Mwepu
Kjell Scherpen
Abdallah Sima
Florin Andone
Lars Dendoncker
Lorent Tolaj
Kipras Kazukolovas
Antef Tsoungui

This is just the list of players available to hand. Brighton have been actively and aggressively recruiting at U21 and U23 level now for several years, and the number of players they carry and have out on loan at any time now is up there with how Chelsea used to run their youth system.

Brighton are very, very good at what they do but it just shows you how difficult it is to uncover hidden gems. They have been well ahead of the curve in recent years, using the Brexit rules around work permits to their advantage to sign promising players from South America and Asia, so much so that now everybody is trying to do it. We've seen it with Brentford, Leicester before them, Southampton before them, Swansea before them. Brighton look like they get 2 or 3 hits from every dozen or players they sign.

My point is that it's a hard business and there will be PLENTY of players who join Boro that do not develop in the way we hoped they would, or are sold at a loss(or moved on for free), or move on without netting us huge, Caicedo-esque money, but we have to accept our place in the chain. It is much better to build this into whatever 'model' you adopt instead of trying to fight it.

We can look to what they do for inspiration but it's kind of daft to try and make comparisons with an established Premier League club imo. We do not have their funds, scouting networks or proven track record. We are trying to build it. It is going to take time and we can just have to keep chipping away at it.

Rogers has turned us a big profit so it shows positive signs that the club is identifying talent and developing it. One Morgan Rogers every summer puts the club in a much stronger position than it has been in years. It’s much easier said than done of course.

But we do need to accept as well that a lot of the players signed won't be sold for huge profits or even go on to become established Boro players. It’s the nature of the business.
I think for a little while, we had our moment in the sun, didnt flog our best players and even bought some other clubs best, and competed.
I've seen some great players and had so much out of the Boro for 55 years. I think the liquidation made me realise I was fortunate to still have the club I love.
I was always a bit practical and grateful for what we had after that as it felt like the end of the world.
I think I got carried away with my little self since we went down.
We finished 4th in my 1st Season 69/70, we aren't that far away at the moment, with a team that's as good. We aren't about to go bust and well far off relegation.

UTB.
 
The major difference between Brighton and other clubs trying to adopt a similar method is Tony Bloom's Starlizard. Bloom already had the most extensive data-gathering network in global football. Previously it was largely restricted to arbitraging betting opportunities. He's now adapted it for player trading and other football-related data mining opportunities. It's not something that other clubs can easily copy
 
I don't think we're strictly copying the Brighton model, the Brentford model or anyone else for that matter. There are some similarities, but take Brighton for example. There's an element of buying quantity as well as quality there. We're not really doing that.

We're buying players with the intention of playing them in the first team. Players we've identified as high potential and then backing Carrick, Danks and co. to improve them.

I think we have a bigger emphasis on trying to develop players through coaching, rather than just hope they come in and settle or shine in a new league.

Hopefully that's a bit of a USP for us. We're not going to sign 4 players for each position and loan them out or whatever, we expect most to play and develop.
 
Brighton had a very different model in the Championship whilst trying to get promoted.
Best you can get to get promoted, owner covers the inevitable loss from a wage bill and amortisation above revenues.
On promotion they changed dramatically, spending very big to survive in PL, running at massive losses funded again by debt to owner.
Then they changed dramatically again into this Trading phenomenon that has transformed them on and off the pitch.

There has been different strategies at Brighton.
Bloom is ultra smart.
 
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