That John Lewis ad

Ironops

Well-known member
Yeah i get thats how advertising works but as someone said whats the usp of the service advertised? you cant really see it as such so this kind of visible advertising i assume would have a lower conversion rate of something tangible that can be made appealing and "sexy". Its all a bit meh, id be more inclined to base such purchases on consumer reviews and comparison sites
The USP is the John Lewis brand - similar to Marks and Spencers I guess. You can buy home insurance from the internet from a company youve never heard of and at a discount price. Or you can maybe spend a bit more and get all the inherent value add that comes with John Lewis
 

BoroBosco

Active member
Its for home insurance, I know this because at the end of the advert it had the words "Home insurance" in big letters.

Did you also notice the bit at the bottom that said there were terms & conditions.

Here's a couple from John Lewis Premier cover

"Your family must take all reasonable steps to avoid incurring liability and prevent loss or damage to everything which is covered by this insurance"

"If anything happens which might lead to a claim, you should take any immediate action that you think is necessary to protect your property and belongings from further damage."

I wouldn't be surprised if this advert breaches advertising standards.
 

boynogg

Member
Did you also notice the bit at the bottom that said there were terms & conditions.

Here's a couple from John Lewis Premier cover

"Your family must take all reasonable steps to avoid incurring liability and prevent loss or damage to everything which is covered by this insurance"

"If anything happens which might lead to a claim, you should take any immediate action that you think is necessary to protect your property and belongings from further damage."

I wouldn't be surprised if this advert breaches advertising standards.
I doubt they are breaching any standards, surely its reasonable to expect children to cause minor damage to property and possessions?

Not sure what your point is, the OP asked what the advert was selling him, its clear, or was to me anyway, I have a feeling some people are taking issue with them using a kid dressing up to sell something, knowing it will cause discussion/division.
 
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