That John Lewis ad

Wiseman_Vaughn

Well-known member
The one where the cross dressing kid trashes the house.

What does everybody make of it?

It's very well done in terms of photography, edit and the Stevie Nicks soundtrack are brilliant but what the hell is it about - what is it actually selling to me?????

I suspect the Ad agency have sold them a Woke masterpiece and forgot to focus on the product

 

Abel Tasman

Well-known member
The one where the cross dressing kid trashes the house.

What does everybody make of it?

It's very well done in terms of photography, edit and the Stevie Nicks soundtrack are brilliant but what the hell is it about - what is it actually selling to me?????

I suspect the Ad agency have sold them a Woke masterpiece and forgot to focus on the product

Well I suspect the fact that you have talked about the ad and furthermore splashed their video with John Lewis splashed all over it, on to a football message board may have provided your answer?
 

Wiseman_Vaughn

Well-known member
Well I suspect the fact that you have talked about the ad and furthermore splashed their video with John Lewis splashed all over it, on to a football message board may have provided your answer?
I understand that it is about Home Insurance and I know that this is a football message board, however more often than not most posts are not related to football, rather things happening in daily life.

Back to my point: Ads are supposed to sell a product....yes, Home Insurance, but what is the USP? What differentiates this product? Is it that if your kid trashes your house you are covered? If so, I wish I had known about this product 20 years ago.

I'm all for diversity but it seems as though the first thing on the brief is we have to be seen to be diverse rather than let's sell our product.
 

Zoophonic

Well-known member
I understand that it is about Home Insurance and I know that this is a football message board, however more often than not most posts are not related to football, rather things happening in daily life.

Back to my point: Ads are supposed to sell a product....yes, Home Insurance, but what is the USP? What differentiates this product? Is it that if your kid trashes your house you are covered? If so, I wish I had known about this product 20 years ago.

I'm all for diversity but it seems as though the first thing on the brief is we have to be seen to be diverse rather than let's sell our product.
Ads don’t just sell a product they instil a brand into your consciousness and when you start talking about an ad it has done its job very well.
 

BoroMart

Well-known member
Back to my point: Ads are supposed to sell a product....yes, Home Insurance, but what is the USP? What differentiates this product? Is it that if your kid trashes your house you are covered? If so, I wish I had known about this product 20 years ago.
It's a service and not a product, the service being to insure/repair/replace those things that your little scamps ruin around the house. Seems pretty obvious, certainly more obvious than the John Lewis christmas adverts, which have gotten weirder every year
 

Zoophonic

Well-known member
It's a service and not a product, the service being to insure/repair/replace those things that your little scamps ruin around the house. Seems pretty obvious, certainly more obvious than the John Lewis christmas adverts, which have gotten weirder every year
But again that’s the point. Those Xmas ads are weird, infuriating, puzzling but they get the country talking about them.
 

Ironops

Well-known member
It's a service and not a product, the service being to insure/repair/replace those things that your little scamps ruin around the house. Seems pretty obvious, certainly more obvious than the John Lewis christmas adverts, which have gotten weirder every year
Yes, weirder and more talked about, to the point they are now highly anticipated
 

festa5

Well-known member
It's a very clever ad for the reasons others have posted.

The OP knows it's about home insurance. I'm pretty sure he can read.

Now perfume/aftershave adverts what on earth are they all about? Although I suppose there's a chance a scruffy, overweight, middle aged bloke isn't the target audience for those.
 

Ironops

Well-known member
Does talking about it necessarily convert into sales? I doubt it. So job not really done at all
I think it absolutely does - advertising works on the principle that the more people see the advert the more people will purchase the product. Im not sure what the percentage conversion is but getting an ad to go viral, talked about and therefore viewed more is far more likely to convert into sales that just an ad people might see but maybe ignore.
 

ConLeche

Member
I think it absolutely does - advertising works on the principle that the more people see the advert the more people will purchase the product. Im not sure what the percentage conversion is but getting an ad to go viral, talked about and therefore viewed more is far more likely to convert into sales that just an ad people might see but maybe ignore.
Yeah i get thats how advertising works but as someone said whats the usp of the service advertised? you cant really see it as such so this kind of visible advertising i assume would have a lower conversion rate of something tangible that can be made appealing and "sexy". Its all a bit meh, id be more inclined to base such purchases on consumer reviews and comparison sites
 
Top
X