Since our last promotion, our pricing policy has been built around retaining ST holders when times are not so good: stability, rather than boom and bust.
I think ST sales are likely to fall this year; we know there is some natural wastage every year through deaths and people moving away, and I don't think there's been much on the pitch to encourage new ST holders this year. Whether or not the policy is a success will be determined by how much it falls.
For the first time in decades, I'm entertaining the possibility of no renewing. A number of serious family health issues has limited my ability to attend this season, and living North of Newcastle, there have been times when I've attended midweek matches only because I've already got the ticket. However, I probably will renew, rather than just pay on a match by match basis, because of the pricing structure, and because once you're outside that ST bubble, it's expensive to get back in.