Season card sales

No you are wrong, there are 3 prices. Long term renewal, early bird new applicant, later new applicant.

You do make a saving if you are an early bird new applicant.

I think you need to regard the early bird renewal as having a loyalty discount, for…er…being loyal?

I'm fully aware of the prices. My point was that I think it should be the same price for existing and new customers at the early bird stage so existing ST holders renew but we dont discourage new ones either. Once that's gone then by all means make it a bit more expensive for new applicants like they do. I know plenty of season ticket holders and none of them agree with it. Might be an idea to even make it the same price if you have a certain number of priority points. Just because you're not a ST holder doesn't mean you're not a loyal fan. Some people still go to plenty of games when they can.
 
I'm fully aware of the prices. My point was that I think it should be the same price for existing and new customers at the early bird stage so existing ST holders renew but we dont discourage new ones either. Once that's gone then by all means make it a bit more expensive for new applicants like they do. I know plenty of season ticket holders and none of them agree with it. Might be an idea to even make it the same price if you have a certain number of priority points. Just because you're not a ST holder doesn't mean you're not a loyal fan. Some people still go to plenty of games when they can.
I agree that not being an ST holder does not make you any less of a supporter and I know that some just can’t afford it.

My point is simply that the early bird renewal ST is actually very good value match by match and I think it is a reward for loyalty. If they got rid of it I think the prices would be at new early bird level and then everybody would miss out on the lower price.
 
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