We are all addicts to some degree. We keep going back chasing the few incredible highs we get and for the communal experience with friends and family.
This is exploited.
I have just looked at the 10 seasons prior to this one.
Middlesbrough: 1 season in the PL, 1 automatic promotion, 3 play off failures, 3 more top tens, but only 2 within 6 points of the play offs and 2 seasons of awful Championship nothingness. We currently lie 13th and dropping, on a terrible run.
How do we compare?
10 clubs have been PL throughout:
Arsenal, Chelsea, Crystal Palace, Everton, Liverpool, Man City, Man Utd, Southampton, Tottenham, West Ham.
2 more have had 9 PL seasons and won the Championship by an absolute mile when they did drop:
Newcastle and Leicester.
Let's discount those 12 clubs and focus on the rest of us.
Aston Villa have had 7 PL seasons and look fixtures to me.They are simply a bigger club in every way and are competing for CL, never mind playing PL.
So 13 clubs have dwarfed us in the last decade.
However
Let's look at the rest and be honest about how we've done.
10 clubs who it would be impossible to make a case have bigger potential than Boro and in most cases have nothing like our past, but have all undisputedly out-performed us:
Burnley: 7 seasons in the PL, promoted automatically in the other 3 seasons. Currently in the PL again.
Bournemouth: 6 seasons in the PL, 2 automatic promotions, 1 promotion through the play-offs and the other was top 10 and within 6 points of the play offs a decade ago. Currently in the PL again.
Brighton: 6 seasons in the PL, 1 automatic promotion, 2 more play offs and a 20th place finish 9 years ago. Currently PL again.
West Brom: 6 seasons in the PL, 1 automatic promotion, 1 losing play off and the other 2 seasons top 10 and within 6 points of the play offs. Currently comfortably in Play Offs, but unlikely to go up.
Watford: 6 seasons in the PL, 2 automatic promotions, with 1 more within 6 points of play offs last season. A 13th finish a decade ago. Currently floundering like us.
Wolves: 5 seasons in the PL, 1 automatic promotion, 1 top 10 outside play offs on GD, 2 poor seasons and 1 season in L1. Currently in PL again.
Swansea: 5 seasons in the PL, 1 play off promotion, 1 play off fail, 2 other season top 10, albeit not within 6 points of play offs. Currently floundering like us.
Stoke: 5 seasons in the PL, then 5 seasons of utter failure since where the best they've finished is 14th,13 points out of play offs. Currently floundering like us.
Fulham: 4 seasons in the PL, 1 automatic promotion, 2 play off promotions, 1 play off failure, 2 low Championship finishes nearly a decade ago. Currently PL again.
Norwich: 4 seasons in the PL, 2 automatic promotions, 1 play off promotion, 1 more top 10 and just 2 poor season, albeit one of them just 7 points off play offs last season. Currently in Play off mix.
Moving on
7 more clubs who've out-performed us:
Sunderland: 4 seasons in the PL, 1 playoff failure last season, 1 championship bottom and 4 season in L1. Currently in play off mix.
Hull City: 3 seasons in the PL, 1 play off promotion, 4 very poor Championship finishes, plus 1 relegation bottom and a promotion season in L1. Currently in play off mix.
Leeds United: 3 seasons in the PL, 1 automatic promotion, 1 play off failure, 1 top 10 missing play offs by 5 points and 4 awful seasons of Championship nothingness. Currently in automatic promotion race.
Brentford: 2 seasons in the PL, 1 play off promotion, 2 play off failures, 3 more top 10 finishes, but only 1 within 6 points of play offs, and another 1 in mid table, plus a L1 season a decade ago. Currently in PL again.
Sheffield United: 2 seasons in the PL, 2 automatic promotions, 1 play off failure, 1 top 10 finish within 6 points of play offs, 4 L1 seasons in a promotion. Currently in PL again.
Cardiff: 2 seasons in the PL, 1 automatic promotion, 1 play off failure, 2 more top 10's, but only 1 within 6 points of play offs, 4 awful seasons of Championship nothingness. Currently a point behind us in nowhere land.
Huddersfield: 2 seasons in the PL, 1 play off promotion, 1 play off failure, 6 seasons of Championship nothingness. Currently in the lower reaches again.
and on again:
2 more clubs who match our PL status in the last decade:
Nottingham Forest: 1 PL season, 1 play off success, 2 more top 10 seasons with 1 missing play offs on GD, 1 further season just 6 points off play offs, 5 awful seasons of Championship nothingness. Currently in PL again.
QPR: 1 PL season, 1 play off promotion, 8 awful seasons of Championship nothingness. Currently in danger of relegation.
And
Luton Town: 1 Play off promotion, 1 Play off failure, 2 lowly Championship seasons, 2 season in L1, 3 in L2 and 1 Non League. Currently matching our single PL season, but may yet survive unlike us.
So that is 34 clubs covered, including us. Our ten year record does not read well.
If we take it back another 4 seasons it gets worse.
Of those 34 clubs: 9 are PL fixtures, ( Arsenal, Chelsea, Spurs, West Ham, City, United, Liverpool, Villa, Newcastle)
11 PL clubs, (Brighton, Fulham, Wolves, Bournemouth, Brentford, Burnley, Sheff U, Forest, Palace, Everton and Luton) will all probably drop out of the PL in the fairly near future, but if they do they will have Parachute Payments to give them a massive advantage of a return within 2-3 years. Brighton and Fulham also have very wealthy and committed owners, while all but Sheff U and Everton of the others are well run.
3 Championship clubs (Leeds, Leicester and Southampton) are waiting their inevitable return in the next 2 seasons with PP funding and highly valuable squads.
Many of these 14 clubs we could compete with if on PL revenues, but we are not and they are.
QPR, Huddersfield, Cardiff, Sunderland, Hull, Swansea and Stoke aren't either; whilst if West Brom, Watford and Norwich don't go back up this season (unlikely) then their PP's are done and they are in our mix of 11 clubs of Championship status without PP's.
Let's look a little lower to clubs depressingly in our pool. Clubs in reality who are pretty much Championship fixtures and we haven't done much better than in the last decade in all honesty.
Birmingham City: 0 seasons in the PL, 2 top 10's but never within 10 points of the play offs. 8 seasons of purgatory. Bottom feeding again.
Blackburn Rovers: 0 seasons in PL, never in the play offs, 4 top 10 finishes, 3 of them within 6 points of play offs, 4 nothing seasons, 1 relegation and 1 L1 promotion. Currently close to us in nowhere land.
Millwall: 0 seasons in PL, never in the play offs, 4 times in top 10 and always within 6 points of play offs. 3 seasons of nothingness, 1 relegation and 2 seasons in L1 including a promotion. Currently bottom feeding.
Preston: 0 seasons in the PL, never in the play offs, 2 top 10 finishes both within 6 points of play offs. 1 more finish within 6 points of play offs (last season), 5 seasons of Championship nothingness and 2 seasons in L1 inc a promotion season. Currently in the play off mix.
Reading: 0 seasons in the PL, 1 play off failure, 2 more top 10's but only 1 within 6 points of play offs, 6 seasons of hanging on, 1 relegation Currently floundering in L1.
Bristol City: 0 seasons in the PL, never in the play offs, 1 top 10 finish within 4 points of the play offs, 7 seasons of Championship nothing, 2 seasons in L1 inc 1 promotion. Currently close to us in nowhere land.
Sheffield Wednesday: 0 seasons in the PL, 2 play off failures, 5 seasons of Championship nothing, 1 relegation, 2 seasons in L1 inc 1 promotion. Currently likely to drop again.
Derby County: 0 seasons in the PL, 4 Play off failures, 3 more top 10 finishes, with 2 of them within 6 points of the play offs. 2 deserved seasons of turmoil inc 1 relegation season and a season in L1. Currently competing for automatic promotion from L1.
Add in Pompey and Bolton and there's 21 clubs without PP's plus at least 3 of the PL drop outs who will have PP for 2-3 years.
May be at least next season there will be 3 Play Off places up for grabs.
But given the club's current status, recent actions and decade long decision ineptitude, I'm struggling to believe they have either the will or the wit.
As usual he sees what he wants.