Jonny Ingbar
Well-known member
Can't argue with any of that.The article talks about Rolex as a commercial success rather than that of a horological beacon of invention. Yes, they have led on some things to deliver that commercial success - waterproofing and self-winding - but that hardly scratches the surface in terms of 'all the major innovations in watchmaking'. It's a ridiculous statement.
Don't get me wrong, Rolex make solid and accurate watches for the mass market. But their success is self-admittedly down to marketing which has always been their primary ethos.
Another thing to note, Rolex's most famous watch...the Daytona, actually used a Zenith movement. That's how it originated. It was basically a Zenith watch marketed by Rolex.
Rolex originally used few in house parts, including the movement (which is kind of the whole point of a mechanical watch), but over time they've bought out suppliers and rebranded as Rolex.
They're brilliantly finished and many models are iconic, given they never really change their designs, or rarely introduce me ones, but that aside their success relies heavily on marketing, which they spend an eye watering amount on.
Consequently they've become a fashion accessory for people who usually know very little about one end of a watch from the other.