The way I see it, is if you do a lot of miles you're going to buy one with a longer range or not at all. Nobody doing 300 miles per day is going to buy an EV with 150 miles range, the same way nobody is going to cycle to work when they live 100 miles away.
If someone is driving 300 miles, then that's a 600 miles round trip, they're probably not doing that in a day, not every day anyway. Somebody doing those kind of miles is likely going to be doing it in a 30k+ car anyway, which is what £300 per month? So for them they would possibly look at a long range 45k,450/mth. Either way on that journey they're stopping on the way down, at the destination and on the way back, that's three stops.
They would only need one charge along the way on that journey and would save about £50 each time in fuel by having a Tesla. After three journeys a month, the Tesla has paid back the extra it has cost, and you're also driving a 45k Tesla, not a 30k car.
If you do that three times a week then then you've saved about £450 that month, over owning and fuelling a worse/ cheaper car, that's petrol/ diesel.
If someone is driving 200 miles, then that's a 400 miles round trip, they're probably not doing that in a day, not every day anyway. Somebody doing those kind of miles is likely going to be doing it in a 20k+ car anyway, which is what £200 per month. So for them they would possibly look at a standard range (40k, £400 a month). Either way on that journey they're possibly stopping on the way down, at the destination and on the way back, that's three stops, maybe two, maybe one. They would only need one charge along the way on that journey and would save about £30 each time in fuel by having a Tesla. After 7 journeys a month, the Tesla has paid back the extra it has cost, and you're also driving a Tesla, not a 20k car.
If you do that three times a week then then you've saved about £150 that month, over owning and fuelling a worse/ cheaper car, that's petrol/ diesel.
If someone is driving 500 miles a week, in say 10 commutes of 50 miles, then they could use a standard range, 40k, £400/month, plus £40 to charge it for the month?
A 20k car would be 200 per month and 200 fuel, so £400. Yeah the Tesla would be £40 more per month, but you're driving a Tesla, not a 20k car, and you never have to visit a fuel station again.
Fair enough this person might not get a Tesla, but they could get a 30k E-Golf, which then means they're £30 a month better off.
Tesla's make sense if you're going to use them and use the range, they're very different cars to those aimed at short commutes.
Telsa's make sense to any company car owner, no matter what they're doing, the Tax, BIK and Running costs will be tiny by comparison.