BoroMart
Well-known member
the reality is neither of us know. What we do know is that they get the data for a smallish set of people 50,000 say, use facebook to find people with matching behaviours and then target them with specific ads and memes and other paid content to manipulate them. Virtually no one will have survived the Brexit fiasco without being subject to a number of these ads, either directly marketed or shared by friends. The attrition of this constant political diatribe works. In the less wealthy, sowing seeds of hate by making a common enemy to project their failings on (be it immigrants, EU parliament, germany or UK Labour MPs who are alleged as submissive and traitorous, this all works in recruiting and manipulating. If you don't think people are being widespread manipulated then you haven't been paying attention. Just how many people think that Corbyn is a terrorist lover, or that the EU made us have straight bananas, huge swathes of the population. In the US its QAnon, 25% of Brits believe QAnon, and it's largely not even targeted at us. That tells you the reach and impact of this stuff.I am not downplaying it BoroMart. It has had a massive impact if you accept that winning an election on the back of social manipulation as massive, regardless of how deep the impact actually was. 1% could be considered massive if swinging an election. The actual individual impact is much lower than you are suggesting. I know this because of multiple studies commissioned by global retailers. It is no where near 10%.
As I have said, people who voted brexit and voted for trump were, largely, not doing so because of media campaigns and targeted ads, it was largely where their politics were to begin with.
There is a definite shift to the right in UK politics, is that social manipulation or is it people being more vocal of their views as it doesn't seem quite as abhorrent as political views shift right. Who knows. I have no numbers to back this up, but I have long held the belief that society is a thin veneer for many people and for a while racists were embarrassed into whispering their beliefs and brexit, perhaps, emboldened them to start talking louder.
I am not arguing with the knub of your point, just the impact it has.
Brits were not prepositioned to thinking Hillary Clinton and the Dems were part of a deep state, were pedos and ate babies. But studies show that now 25% of us do think that, despite there being ZERO evidence. That's manipulation.