80's sweatshirt?

This is a picture of me in the mid 80's wearing what I assumed at the time was the height of fashion, I bought it in a kind of alternative boutique/arcade on Linthorpe road.
Does anyone know the brand? If it was de riguer? And the shop?
Ta IMG_20200628_091225.jpg
I think the shop was in the Forbes building and the brand was something like Fiori?, My wife tells me that is Matalands own brand though, so I could be wrong.