“The art of building questions for polls is to get the answer you want, but without it being obvious.”
The “Art of building questions...” above may seem flippant, but it wasn’t.
I consulted a higher authority, well, my sister in law I asked that exact question, how easy was it?
She replied that it was quite easy.
She was the the Deputy MD UK (finance/political) for one the top five multinational market research companies in the world. Until she left to open her own consultation business.
The polls we see are a lot different from those done privately for organisations. Who are polling frequently, especially political polls
The perfect example of what can be accomplished is the polls on the eve of the Referendum.
It looked like remain were going to win, although numbers tightening....the £ soared.
Out came Falange, not long before the polls closed and more less conceded defeat
Why? Because the much more focused private polling showed a squeaky win for Leave.
So all those with access to that polling shorted the pound. Kerrrrching!!
Anyway that’s the story told by some people.
I agree I believe they do just that. I don't believe they rig the results, just report selectively
The “Art of building questions...” above may seem flippant, but it wasn’t.
I consulted a higher authority, well, my sister in law I asked that exact question, how easy was it?
She replied that it was quite easy.
She was the the Deputy MD UK (finance/political) for one the top five multinational market research companies in the world. Until she left to open her own consultation business.
The polls we see are a lot different from those done privately for organisations. Who are polling frequently, especially political polls
The perfect example of what can be accomplished is the polls on the eve of the Referendum.
It looked like remain were going to win, although numbers tightening....the £ soared.
Out came Falange, not long before the polls closed and more less conceded defeat
Why? Because the much more focused private polling showed a squeaky win for Leave.
So all those with access to that polling shorted the pound. Kerrrrching!!
Anyway that’s the story told by some people.