Those involved in non-league football...

WeeGord

WeeGord

Well-known member
What fund raising ideas do you see at the clubs you support or are involved with?

How do you increase interest among local communities?

I think many clubs are really struggling to get people through the gates and involve the local community whether that's on match days or not.

I'm just starting to get involved with my local non-league club and trying to get some ideas together on how to improve things.

Any ideas or suggestions much appreciated.
 
the successful clubs I've been around have had long standing and huge numbers of youth teams. must be horrendous to run, with the dreaded combination of trying to get & retain coaching staff etc, plus loads of pushy parents, but can really build life-long relationships, and maybe get a few quid in the door
 
WeeGord said:
What fund raising ideas do you see at the clubs you support or are involved with?

How do you increase interest among local communities?

I think many clubs are really struggling to get people through the gates and involve the local community whether that's on match days or not.

I'm just starting to get involved with my local non-league club and trying to get some ideas together on how to improve things.

Any ideas or suggestions much appreciated.
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At what level and age group are the teams?

I ran a Sunday League team and it was more low-key regarding overheads and fundraising, but a guy I used to work with ran the Redcar Newmarket, which had numerous teams at different levels. He had sponsorship from local companies and sold advertising space around the ground.

One of the things he used was the score predictions to raise money. 1 to 90 tickets always used to sell well but games are all over the place now.
 
Thanks for the pointers. The club is the mens team currently in the Northern Premier League East, and there are already relationships with the youth teams and their families. Attendances have dropped off in the last 18 months so trying to think of creative ways to get more people through the gate really.
 
Have you used the junior teams as ball boys? This usually means more footfall with parents/family coming to see the kids performing the duties and also makes some catch the bug and want to come back (especially if you can have a pint while stood watching!), I know its not introducing big numbers but every little helps.
 
Interested in this, I’m currently coaching a ladies team in the north west. The club I’m doing it for (won’t name them) aren’t doing enough to support the lasses. They don’t charge for entry, but they do for the men’s u21’s and as far as I’ve seen around the ground on match days they don’t do anything to raise funds barring the occasional blind card/raffle.

I think the answer is on social media. You’ve seen it with the likes of Dorking Wanderers, if you can get people interested in your story through that. Maybe just interviews with the players, clips from training/games etc?
 
@ConcourseColin has hit the nail on the head regarding getting parents in. His suggestion of ballboys/girls could also be followed up with penalties at half time. Again, attracting family to watch their children. Invite schools or local teams to training sessions and link it to the following home game.

Regarding raising money - I take it you have a clubhouse.

Could you not copy what the Boro did after the Derby game and have a band on after the game. You could link it all in with food (pie and peas), etc. Make the clubhouse part of the community.


MFC Article -

Join us for a night of live music with Last Anthem.​

Taking place on Saturday 1 March, after Boro’s home match against Derby County, the popular four-piece band will call on a collection of classic hits we all know and love.

Last Anthem will perform two 45-minute sets, each followed by a live DJ to keep the music coming.

Tickets are just £12, or £10 for Boro Season Ticket holders. Hospitality guests can stay after the match until the evening gets underway, with doors for general admission at 7.15pm.

The event has unreserved seating with a pay bar available to all ticket purchasers. A full itinerary will follow.
 
WeeGord said:
Thanks for the pointers. The club is the mens team currently in the Northern Premier League East, and there are already relationships with the youth teams and their families. Attendances have dropped off in the last 18 months so trying to think of creative ways to get more people through the gate really.
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Are you not be getting the away supporters you used to get on a regular basis due to Ashington's location?

We are a couple of divisions below you but we've got a decent pair of lads backing us, it's allowed us to drop the season ticket price to £21 and we sold a lot more than we used to, it's improved our gates. Kids go free with adult season tickets holders so it's a cheap day out. Once in the ground there's food and drink available.

It's a struggle to get people out of their houses these days, there's lots of live football available on TV. You're competing with a booming NUFC and their dodgy box fans.
 
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