Saudi Sports Washing

I don’t understand sportswashing. To me they're still despicable but now they’re despicable and own football clubs 🤷🏻‍♂️.
 
I don’t understand sportswashing. To me they're still despicable but now they’re despicable and own football clubs 🤷🏻‍♂️.
Sports washing is using their influence to buy sports and host events like the World Cup ( a long term goal) to put forward a softer side to the harsher reality.

See Qatar
 
I don’t understand sportswashing. To me they're still despicable but now they’re despicable and own football clubs 🤷🏻‍♂️.
Yeah but tell that to the Geordies. They absolutely love them. Never mind the odd beheading, just lovable scamps really who've given them their club back etc 🙄
 
Sports washing is using their influence to buy sports and host events like the World Cup ( a long term goal) to put forward a softer side to the harsher reality.

See Qatar
Yeah. But that’s not what I meant, I meant how does buying sports events make people think they’re actually a charming bunch of misunderstood people.
 
Yeah. But that’s not what I meant, I meant how does buying sports events make people think they’re actually a charming bunch of misunderstood people.
It allows them global access they wouldn’t normally have and it gets them in rooms that were previously closed to them.

This definition might help

A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing, or sponsoring sporting teams, or participating in a sport. The 1936 Summer Olympic Games in Berlin, Nazi Germany, is widely viewed as an early case of sportswashing. F1 in Bahrain is an example of sportswashing.
 
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