Thats like the Government moving the pension age up hoping that people die before they get to claim it. Keep the discounts at 65 so people(who are not part of the 2nd wealthiest demographic as noted above) get the chance to enjoy it while they are able. By time people get to 75 they are a lot less likely or able to go.
It's not like
It's acknowledging that as a business you need to BOTH reward loyalty.. AND encourage new customers.
This is Norwich's structure regards age related pricing.
ADULT £545.50 £583.00
OVER 75 £333.50 £357.00
OVER 65 £369.00 £395.00
AGE 18-20 £240.50 £257.50
AGE 12-17 £197.00 £210.00
AGE 2-11 £138.50 £148.00
Forgetting the actual prices ( that was their most expensive kids seat stand ) , it seems logical to me to have those increments in structure as a base.
Age 2 - 11 : Has to paid for by an Adult, can't go alone
Age 12 - 16: Not suitable for the family zone, might go with their mates. Adult still paying.
Age 18 - 20: Student or Apprentice 90% time. Might go halves with parents on a ticket.
Will be on less than state pension PA.
Got to keep these attending to keep it 'habitual '
Adult : Makes sense
Over 65: Might still be working, only paying for their own ticket, loyalty rewarded..
Over 75( or 70 ) : Cheaper again ..
Walk up prices should mirror this age structure ( ish ) IMHO as well