Operationally the club looses a significant amount of money every year, under written by SG.therfore season tickets are already significantly subsidised. Who are people expecting to subsidise their entertainment?
When you buy a ticket you are not investing in the club, you are paying for a product.
Like most bussiness the way to reduce costs is to reduce the most significant costs that of wages. See how far we get us with recruitment if we do that if people think recruitment and buying players is poor now.
People criticise SG when he invests as he is accused of turning the club into a financial basket case, and when he doesn't invest people criticise him for having lost his edge and commitment.
The answer to all this by some a few months ago was that all he has to do is consistently make all right decisions, it's as easy as that to run a successful football club.
He has tried different approaches for success, with up and coming managers, vastly experience managers with track records, he's given club legends and ago and gone down the foreign route too and by and large backed.them.too, but no.matter which way he's always to blame. He's wasted over 200 million of his own money in trying to do.his best for the club, the town and other people's enjoyment but he is still accused of being out of touch and ripping people off.
Inflation has been high over the past 12 months and all costs will have risen and will continue to.do so next year, it seems like people have been asked on average to pay an extra £1.30 per game to do your bit to support the club. People need to make personal choice based on cost and preferences.
Communication from club could be better.
Anyway UTB and fingers crossed for a better performance and result tonight.