MFC MARKETING TEAM

Canyoudigit

Well-known member
Missed a trick last night, was obviously going to be lowest attendance of the season, just before pay day and Christmas approaching,freezing cold night,match on telly and Liverpool v Real Madrid ect, couldn't they have said all season card holders could bring a friend for a pound?

Net result another 5 thousand or so on the gate,more money brought into the club(refreshments ect) and more importantly miles better atmosphere and much better chance of a vital 3 points.

Over to you MFC
 
Missed a trick last night, was obviously going to be lowest attendance of the season, just before pay day and Christmas approaching,freezing cold night,match on telly and Liverpool v Real Madrid ect, couldn't they have said all season card holders could bring a friend for a pound?

Net result another 5 thousand or so on the gate,more money brought into the club(refreshments ect) and more importantly miles better atmosphere and much better chance of a vital 3 points.

Over to you MFC
Where would they all sit? I imagine most people don't want to sit on their own.
 
Couple of points.
1. Evidence suggests there is no MFC marketing team. There's one person, probably an apprentice, that just updates social media.
2. Why would it have to be linked to season ticket holders. There are loads of people that would like to go that don't have friends that are season ticket holders.
 
The club don't think ticket offers like this are effective in either bringing customers back or having a significant impact on revenue so they refuse to do ticket offers unless there's an exceptional circumstance. That's from the mouth of the commercial team a few years ago.
 
Don't think I know anyone who would have paid a quid to come with me last night. A mate of mine doesn't come to night matches with his two kids and his seats stay empty.
 
£40 for adults last night and Saturday, and £20 for kids/concessions would have been a great thing to do. The club just don't seem to care in wanting to get more people through the gate.
Yet they have been doing a discounted deal on hospitality this week. £40 off if you bought for both games.
 
£40 for adults last night and Saturday, and £20 for kids/concessions would have been a great thing to do. The club just don't seem to care in wanting to get more people through the gate.
Classic short term thinking in locking in existing season ticket holders at the expense of attracting new customers. However, they'll be screwed a few years down the line when the twenty somethings are spending their Saturday afternoons posing down the local gym* after splashing out on gym memberships instead of Boro tickets.

*Other hobbies are available
 
Chewsday night.. freezing cold.. competing with watching it home on the tv and in pubs. Maybe the club does have to think about what they are competing with.. who they need to target and what they have to offer.

night games are going to be a struggle for young families.. our older generation might think twice about it with the poor access and parking. even folks who pop in and out if going to games might think twice about it if they have work the next day..

for starters.. and just as an example I would have a go at trying to target the 16 to 21 year olds.. STUDENTS, VAPES, TICTOK, ENERGY DRINKS.. RED FACTION

first of all the ticket prices are going to be an issue.. and then you’re gonna have the what’s the point brigade.. the kevins and the perrys.

How do you make it an event? how do make it a happening? how do you make it instagramable? how do you make it go viral?

Fyre Festival is obviously the model that we would look to emulate first of all.. high end big celebrity high expectation big big once in a lifetime experience.. exclusive.

How do you make it woke? How do you make it bitcoin?

These kids love opening boxes and watching lads eat stuff without chewing and then there’s the pretend fighting and reaction videos.

Time to roll out the big guns.. James Arthur half time perform.. fireworks.. and Mr Beast style prizes to be won.

It’s a knock out meets squid game.. HUGE life changing gifts for seemingly impossible mundane challenges.. a caravan holiday in Rhyl for two.

Maybe play with a flashing ball?

RAPPERS!!
HOT DOGS!!
DRONES!!
 
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