MFC & Admin

[Nano]

Yepp!

Also why is delivery more over £10?

£10 and under £3 delivery
over £10, £6 delivery.

Appreciate if you spend over £10 you likely have more/bigger things being delivered, but don't most companies reward customers paying more with cheaper delivery?

If delivery was free (over £50 say) I might have ordered one, now I'll have to drive to the Riverside, decide the quality is poor in person and drive back.

It's because people like me complained. I said having delivery fees of £6 put me off ever buying anything. If I wanted to buy something small like a hat or a mug as a gift then I wouldn't bother because the delivery fee was as high as the mug. The Apprentice calibre team running the club had the bright idea to reduce the delivery costs for those small items instead of incentivising you to spend more.

I've said it before every time this topic comes up but I get the distinct impression that whoever is in charge at the club heard Lord Sugar saying margin was important once and that's the only thing that has stuck with them. They'd rather sell 1 thing for £50 at £40 profit than 10 things at £20 for £10 profit each. Nobody has told them that margin x volume = profit so they've only got half the equation.

 

[Andy_W]

I think it got said before they only do small orders to avoid getting left with stock and having to do sales all the time

Surely they know they're going to sell loads of home and away shirts in medium, large and XL though, especially before Christmas.

They must have an idea of the volume of shirt sales per size for the last 10 years?

When was the last time a home or away shirt in M/L/XL was sold at a loss, never?

Or do they order the same number of XS and XXXL as they do M/L/XL? Probably do knowing Boro

 

[Andy_W]

My biggest gripe is the ridiculous delivery costs.

It's cheaper for me to jump on the train to Middlesbrough and pick up the shirt myself than have it delivered to Redcar.

£6 delivery on a £52 shirt is completely daft, especially when it's a major business offering it.

Should be no more than £2, that's all it would cost to send via RM and the online order form is probably capable of printing its own label.

I think they actually jack the price up to get people in the shop, buying other gear, but most of the other stuff is crap compared to the shirts, and everyone is aware of this, so it doesn't seem like a good business model. They would be better just offering free delivery, as the margin they make and increased shirt volume would probably make them the most money, just from shirts alone.

Just get the staff in the shop to stick the labels on the bags when the shop isn't busy (which is most of the time).

 

[Andy_W]

I've said it before every time this topic comes up but I get the distinct impression that whoever is in charge at the club heard Lord Sugar saying margin was important once and that's the only thing that has stuck with them. They'd rather sell 1 thing for £50 at £40 profit than 10 things at £20 for £10 profit each. Nobody has told them that margin x volume = profit so they've only got half the equation.

Nailed it.

It's the same guy running the bars in the concourse too I bet.

Don't want to pay £10 an hour for two hours for another person just relentlessly pulling pints, as it puts up staff cost. They look at that like a £20 loss, where as that one person could probably up pint sales by 500 and make them about a grand.

 

[JackG]

Surely they know they're going to sell loads of home and away shirts in medium, large and XL though, especially before Christmas.

They must have an idea of the volume of shirt sales per size for the last 10 years?

When was the last time a home or away shirt in M/L/XL was sold at a loss, never?

Or do they order the same number of XS and XXXL as they do M/L/XL? Probably do knowing Boro

XXXL is probably the biggest seller