It's because people like me complained. I said having delivery fees of £6 put me off ever buying anything. If I wanted to buy something small like a hat or a mug as a gift then I wouldn't bother because the delivery fee was as high as the mug. The Apprentice calibre team running the club had the bright idea to reduce the delivery costs for those small items instead of incentivising you to spend more.Yepp!
Also why is delivery more over £10?
£10 and under £3 delivery
over £10, £6 delivery.
Appreciate if you spend over £10 you likely have more/bigger things being delivered, but don't most companies reward customers paying more with cheaper delivery?
If delivery was free (over £50 say) I might have ordered one, now I'll have to drive to the Riverside, decide the quality is poor in person and drive back.
I've said it before every time this topic comes up but I get the distinct impression that whoever is in charge at the club heard Lord Sugar saying margin was important once and that's the only thing that has stuck with them. They'd rather sell 1 thing for £50 at £40 profit than 10 things at £20 for £10 profit each. Nobody has told them that margin x volume = profit so they've only got half the equation.