Coventrys new season ticket prices.

No, you were comparing their most expensive with our cheapest.

The drink is only worth £4-£5 a game if you have an alcoholic drink at all 23 games, and it certainly won't be costing the club £4-£5 a game to offer that.
I get a bottle of water, the person I go to the matches with gets a bottle of coke, so that'll be significantly less than £100 "off", and I'm only getting the water because it's included.

Again, it's also only available if you've been renewing continously for over 7 years.
Hence why I said it’s worth that to the consumer, plenty take up their free drink offer. Even without that our prices have been very reasonable seeing what we have seen this season with more and more people signing up to fill the clubs coffers.
 
Hence why I said it’s worth that to the consumer, plenty take up their free drink offer. Even without that our prices have been very reasonable seeing what we have seen this season with more and more people signing up to fill the clubs coffers.

People signing up that won't get the free drink you're trying to use to artificially lower our season ticket costs, and won't be getting the existing early bird prices either.

So it would be £544 at the cheapest, with no free drink, for those new people signing up to fill the club's coffers.

Compared to £400 for Coventry.
 
People signing up that won't get the free drink you're trying to use to artificially lower our season ticket costs, and won't be getting the existing early bird prices either.

So it would be £544 at the cheapest, with no free drink, for those new people signing up to fill the club's coffers.

Compared to £400 for Coventry.
They will make savings next season, the most season tickets we have sold for a fair few years is great for the club and shows our pricing structure does work.
 

Anybody seen this.
Its basically £500 frozen at this price for 5 years, if Coventry get to the PL in that time you get a free season ticket in that PL season.

Everybody's thoughts?
It smacks of short term financial pressures driving it to me.

Although it's only limited to 5k tickets, that's a lot of reduced revenue over the next 4 seasons, for the sake of a big cash injection this summer.
 
It smacks of short term financial pressures driving it to me.

Although it's only limited to 5k tickets, that's a lot of reduced revenue over the next 4 seasons, for the sake of a big cash injection this summer.

It's only reduced revenue if they go up though, in which case they'd have huge financial rewards from promotion and their revenue would explode anyway.

Otherwise it's just increased revenue every season.

This season's season ticket was a universal £345, so they've increased their cheapest by £55 for next season and have offered 5k at a £155 increase with the chance of giving away 5k free season tickets if it works out with promotion.

They'll lose more revenue from the family zone than they will from this offer.
 
Last edited:
People signing up that won't get the free drink you're trying to use to artificially lower our season ticket costs, and won't be getting the existing early bird prices either.

So it would be £544 at the cheapest, with no free drink, for those new people signing up to fill the club's coffers.

Compared to £400 for Coventry.
100% correct. Certain people are adamant our season tickets are fantastic value for money even though we're a lot more expensive than most particularly where young kids are concerned (apart from the family zone which is fully sold out anyway). Like you say £544 is the cheapest and that was at the early bird price so it will be even more as a new applicant when they're back on sale.
 
They've only just signed a 5-year deal (28th April) to lease the stadium from Fraser Group (Ashley). They'll be in need of cash upfront.
 
It's only reduced revenue if they go up though, in which case they'd have huge financial rewards from promotion and their revenue would explode anyway.

Otherwise it's just increased revenue every season.

This season's season ticket was a universal £345, so they've increased their cheapest by £55 for next season and have offered 5k at a £155 increase with the chance of giving away 5k free season tickets if it works out with promotion.

They'll lose more revenue from the family zone than they will from this offer.
What I mean is that there's less revenue over the subsequent seasons, after the initial year, which I suspect will be swallowed up by immediate financial pressures.

It smacks of fairly desperate measures to me, it seems it's similar to what Sheff Wed did according to an earlier post.
 
What I mean is that there's less revenue over the subsequent seasons, after the initial year, which I suspect will be swallowed up by immediate financial pressures.

It smacks of fairly desperate measures to me, it seems it's similar to what Sheff Wed did according to an earlier post.

Unless they were planning on increasing their base season ticket costs by over £100 in the next 5 years, surely it's not going to be less revenue.

They're paying that £500 every season until they go up, not just once in a lump sum, and it's actually more expensive than a regular season ticket.

Sheffield Wednesday did 10 year season tickets.

 
Last edited:
Back
Top