I think that £88 price is for a half season, January onwards. They've certainly gone up in real terms but not quite as much as stated.£88 for a North Stand terrace seat. Present day equivalent to £173.01 (according to Bank of England inflation calculator). Actual present day season ticket price for a seat in the West and East lower stands £490. 283% more expensive, in real terms, to watch football now than 25 years ago.