Ben Houchen and Green Steel

It seems that Private Eye and NE Bylines are the only ones not taken in by the PR guff. I'm sure the Gazette just print whatever they're told.
 
Wasn't there a thread about this earlier? Or maybe I'm confusing it with the Gazette PR job.
Anyway, NE Bylines are once again on the case.
They had electric arc furnaces in the 1970s (at BSC Cleveland Works). Can't think of anything less green. You could use them to re-cycle scrapped cars etc but not all that's recycled is 'green'.
 
I don't understand the technical stuff here. What advantage does pellets bring? Are they used in EAFs? What is this start-up doing that is different to what has been done before?
 
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