How Can Our Club Connect To You?

As far as I'm aware getting tickets (match per match) for the GRFZ was one of the clubs best kept secrets. Go online, it's a sell out. Fair enough.

But it's not. Apparently if you phone the ticket office it is/was possible to buy tickets over the phone. But, again, communication. Did the club inform the fans of this info? Apologies if it was in plain sight and I've missed it......but I found out about it from a poster on here. If I weren't part of this community I'd still be in the dark.

Communication. Communication. Communication..........
 
I know I am getting away from the point but those crowds of over 40-50 000 were always few and far between and must have been so totally unsafe. Do you remember how when the crowds were over 39k they would sometimes fill the South Terrace "Chicken Run" from the front by walking fans around the pitch and entering via gates through the pitchside wall. The reports of how the Holgate wall collasped v Oxford United in 66/67 promotion game are almost treated jovially now but those people were so, so lucky that they weren't seriously injured or killed when they spilled over each other on to the pitch. The official crowd was given around 42 000 but everyone says it was far, far higher. There were no safety officers or stewards in those days. No risk assessments. And no safety certificates. We were so lucky to get away with it.
Sorry to deviate.
I agree,and we saw the damage done by the wall being pushed over and killed a couple. We've moved on since then. Safe stadia, safe standing to increase capacity if required, as is the case in Germany.
 
As far as I'm aware getting tickets (match per match) for the GRFZ was one of the clubs best kept secrets. Go online, it's a sell out. Fair enough.

But it's not. Apparently if you phone the ticket office it is/was possible to buy tickets over the phone. But, again, communication. Did the club inform the fans of this info? Apologies if it was in plain sight and I've missed it......but I found out about it from a poster on here. If I weren't part of this community I'd still be in the dark.

Communication. Communication. Communication..........
Its not in plain sight. It definitely appears to be sold out and no instructions on how to purchase these tickets given on the site. I asked for this to be brought up at MSF meeting in October or November but it seems to have been ignored. Rob did ask the question as it is minuted. And did thank Rob at the time for raising it.

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The PR is a disaster rob. That season ticket renewal email was a joke. Something so simple, like, A video of Carrick saying "I've renewed, will you?" and a contract extension announced would of been so easy for them to do, and most people wouldn't of even mentioned the price going up they'd of been buzzing to renew.

Instead we get that daft 1 sentence email. How hard can it be to sort the PR out.
 
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Simple.
Gibbo come out and talk to us
It doesn't matter of the odd idiot takes the mick
That's life
Talk to the fans.tell us how it's going and what you're tyring to do.
There is a huge disconnect and that isn't right
That's all it needs.
Boro is a decent club overall
 
Simple.
Gibbo come out and talk to us
It doesn't matter of the odd idiot takes the mick
That's life
Talk to the fans.tell us how it's going and what you're tyring to do.
There is a huge disconnect and that isn't right
That's all it needs.
Boro is a decent club overall
Not even appearing at our 20 year anniversary was really odd.
 
There are lots of reasons why so many feel such a disconnect. There will be dozens of things that different supporters want to change and make suggestions about.
Not all of them are possible of course.

For me there are 3 huge current failures to address:

1. Communication and PR is terrible.

The Club - or rather senior figures - communicate appallingly.
They don’t listen and appear uninterested in feedback, let alone criticism.
There is a distance, an arrogance, bordering on distain and contempt.

The utter fiasco around EB 2024 perfectly illustrates.

The audiences granted to approved select groups do not help. These groups don’t even communicate to the wider fans. How on earth can they claim to be, or be considered as representative?

Some of the attendees supposedly do challenge, but on what subject and in what way, we have no idea.
Everyone is so afraid of the elephant in the room.

Gibson does fund the losses made, he has no palatable alternative. So he is different in that respect to Amer.
But in the detached, removed, high handed way he operates, there are some glaring similarities.

2. Ticket price strategy is idiotic.

There is a perception that prices are too high, and then some complete idiots say the lunatic GRFZ should be extended everywhere.
Match day Prices versus EB in GRFZ is binary. Both opposing poles of stupidity.
EB SC prices do offer reasonable value.
All Concession EB SC prices offer good value.
GRFZ prices are unnecessarily low. The section generates far too little.
Yet match day attendees are positioned with insult pricing, making taking a family simply unjustifiable on anything other than a very occasional basis.
Treating new applicants as another premium opportunity is sad.
If I had paid over £120 on Saturday to take my missus and two primary school kids, I don’t think I would be rushing back soon.
The pricing structure is so stubbornly inflexible.
Our stadium could be full in the second tier, and in the top tier.
The notion the stadium is too big is coming from the vacuous brains that think MFC catchment area is only a part of the Tees Valley, let alone daring to extend into North Yorks or County Durham.
Of course our attendance is status and performance elastic, as it is price and experience elastic.
But it is mind numbingly dim to think that there can’t be pricing policy to flex with the other levers.
It is about having the skill to price and to communicate.

3. Commercial incompetence

Everything to do with the Commercial operation is shoddy: Range, quality, pricing, availability, presentation, service.
Not to recognise this implies you live underground and never leave home.
To leave so many and so much opportunity unsatisfied or dissatisfied is negligent.


There is for me a 4th reason for feeling a current real disconnect, but I accept it doesn’t seem to be for others.
I personally have absolutely no faith in Kieran Scott and this “model” of trusting a recruitment guru to provide a promotion winning squad whilst also generating huge transfer profits to offset the losses guaranteed in the Championship without Parachute Payments.
Kieran may short term deliver transfer profits, but we will languish where we are.
There are no players in the current squad who get me out of my seat, or even impact my heart rate. I wouldn’t care if any player left.
I do still care about Carrick because I saw what he did with quality last season. We didn’t go up, but played outstanding football and I felt a huge connection with that team.
Of course we need recruitment expertise, but implying Scott provides this is akin to thinking the only way to address ticket pricing is to extend the GRFZ.
Bravo👏
 
If you think the Riverside stadium should have a smaller capacity, and lower potential revenue (which will translate into actual revenue) then you're looking at reducing the potential status of the club so that you can enjoy your football in a cosy full ground.

I first went to Ayresome when we had a capacity of 53,000, and even though it wasn't filled while I was in it we did have crowds close to 40,000. You knew you were in a big crowd. In 1966 we reduced that capacity to 40,000 and people who could have been at the game with a larger capacity found themselves locked out of the bigger games.

Sunderland rarely sell out but their ground allows a lot more to attend at a reasonable cost. That's what you do as a community club. You let the community attend matches at prices that are affordable.

You don't penalise people who can't afford to spend on season tickets.
You don’t penalise people who can’t afford to spend on season tickets.👍
Spot on.
 
You’re right, but the club will cater to the group that they feel maximises overall gate revenue.

It’s a business, afterall. They’d probably rather have a 27k gate bringing in £500k than a 29k gate bringing in £450k
That’s incredibly short sighted don’t you think? To miss out on bigger attendances which will result in more money spent in the ground, and revenue in the future from more supporters that attended?
The pricing structure only works when the team is doing well.
If they only sell 15k season tickets next season?
There won’t be many walk ups.
 
They’d probably rather have a 27k gate bringing in £500k than a 29k gate bringing in £450k

Gibson has said just that in the past as we make more with fewer people than sunlun
 
If they only sell 15k season tickets next season?

If there was hardly any difference between walk up prices and ST prices it would be a lot less than that.

Then as soon as you hit a bad run of form, the walk up punters dry up and you’re down to 16k attendances.



The club have prioritised and incentivised ST holders for years now (rightly or wrongly) as they see it as a guaranteed income every summer they can budget with. They don’t want to “gamble” on having to atttact thousands of walk up customers every match.
 
If there was hardly any difference between walk up prices and ST prices it would be a lot less than that.

Then as soon as you hit a bad run of form, the walk up punters dry up and you’re down to 16k attendances.



The club have prioritised and incentivised ST holders for years now (rightly or wrongly) as they see it as a guaranteed income every summer they can budget with. They don’t want to “gamble” on having to atttact thousands of walk up customers every match.
I get that, but all I see is dwindling attendances, (with this model) as more and more people get priced out…how do you attract new fans?
 
How about 1 free child ticket per full price ticket to get the next generation of boro fans hooked, not the dirtys or deckchairs at home but your rotherhams and plymouths were the attendance is expected to be lower, unless we are smashing the league😝 or even buy 3 consecutive tickets and its a sliding scale, say 20,25,30 quid im a st holder and am happy to pay up front but we all know the state of teesside, but a full stadium and good atmosphere must be better than a few quid more and a half empty ground
 
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