If I was him I’d be embarrassed to put my name to it, it’s been a mess from pretty much day one.
They initially rewarded people points for travelling on the ra-ra’s, which is ridiculous and works against those who don’t live near Middlesbrough or travel by car/train.
He’s created a system with built in disadvantages for new (younger) fans.
Season’s worth of points:
Gold card - 80
Chairman drink - 75
Regular card - 70
So every time a new season starts, those who’ve bought their season cards after 15/16 season not only don’t get a free pint every game but they’re 2.5 or 5 away games behind the others. Before a ball is kicked.
There’s no way for those supporters to build up their “loyalty” and move through the levels of membership. That’s it. So when the popular games like Sunderland come along, they’ll have had to have clocked up a fair amount of away games in that time just to have a chance. If a popular game is early season they’re probably stuffed.
Until that’s fixed it will always benefit a small number of fans.
There’s no way of checking the points of other people in your network without getting every single individual to log-in. The ticket office have made mistakes with our points but if you don’t get each person to log-in and check before the fixture the points are for, they refuse to do anything about it.
If you have kids they don’t have an account, so you can’t see there’s at all without ringing up the switchboard and sitting on hold.
The whole thing needs looking at again, and I say all this as somebody who’ll very likely get a Sunderland ticket.