The current badge, or the previous ones above wouldn't be chosen these days. Branding is all about simple, easily/cheaply reproducible logos. This one below would be the most likely for a new badge. Expect to lose most of the embellishments on the lion though.
Our new badge..
- Thread starter newyddion
- Start date
UTB70
Well-known member
I like this but swap the 3 ships for the transporter with a football beneath it maybe..
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uncle_rico
Well-known member
Should do what Villa did and have a proper consultation with the fans on it.
Imagine the cost though of replacing badges on all fixtures and fittings at the Riverside and Hurworth. Then on every item online and offline associated with Boro.
Could we justify the expense ? Would that money be better spent elsewhere?
newyddion
Well-known member
We could just change it in the shirts.. seen as they get changed every year anyway.
newyddion
Well-known member
Think they made a right pigs ear of that tbh.. still not right.. think they are changing it again.
boringblock_21
Well-known member
Mistakes are costly, and given that the club belongs to the fans, and no fan is responsible for the mistake, I think questions about the mistake (which directly impacts the club identity) are right to be asked.
To answer the question on cost - It’s basically impossible for us as fans to know how much money a “rebrand” would cost and how much money could be generated from such a venture.
But is it not worth asking the club if they would consider changing the badge?
Humpty
Well-known member
I'd like to think the 150 year anniversary is an important milestone in our history. Our chance to showcase ourself, display our heritage and be proud. Trying to do that with the sub-standard badge is embarrassing and counter productive to growing our club and embodying our spirit in out 150th year..
The badge represents us as fans, but how can it represent us when our fans don't embrace it? I believe that's so important.
mercury_redstone7
Well-known member
16 years and counting..
Does it owe something to our European Brethren perhaps?
The shied.. the scroll
View attachment 67067
Wiseman_Vaughn
Well-known member
I actually think it would be a good invetment - there are probably very few Multi Millio paound turn over companies that have a corporate ID designed by a student. Kits are expensive items and I for one would NEVER buy club merchandise that had that logo/badge attached to it.
Just update gradually
newyddion
Well-known member
I mean.. the fixtures and fittings would be the big outlay.. I imagine that the 86 badge stuck around in various guises a king time after the change was made.. I bet it’s still there in some cases.
But to say the cost of changing it on replica kit and even online.. where it’s updated regularly anyway.
Malaguena
Well-known member
In your opinion
Wiseman_Vaughn
Well-known member
Yeah - I think an "update when needed" policy would be the way to go. All digital assets would be easy and as you say, the kit is a redesign every year anyway
newyddion
Well-known member
I would say that badge looks dated also.. a less is more approach is what is needed in my opinion. We don’t need to go reinventing the wheel.In your opinion
Tryasize10
Well-known member
I know I'm in a huge minority, but I don't actually mind the current badge.
I would still be in favour of an updated one mind, I just don't get the negativity around this one.
I would still be in favour of an updated one mind, I just don't get the negativity around this one.
They haven't changed it everywhere though have they. When people do vids at the Riverside or Rockcliffe the 86 be badge is still in some places.
But they did it once to the current terrible one. So why not again?
uncle_rico
Well-known member
That was Everton I think. They messed theirs up and ended up reverting back to the old one for a bit.
In response to Rob, we still have the 86 badge on various things at the stadium and training ground. As much as I don’t like the current badge it’s part of our history and we shouldn’t erase all memory of it if we do change, so no issue with it remaining on stuff, for a bit anyway.
afcb_acklam
Well-known member
found this in my old photos....