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Diego

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What’s their beef with jimmy hill?

Why do Sunderland and Coventry have a rivalry and is it still a thing?
There is some seriously bitter history between Sunderland and Coventry. Why is that, though, and has it survived into the modern era?
BY MICHAEL GRAHAM

For Sunderland fans of a certain age, Coventry will always be a club that provokes a lot of anger. In fact, it’s something that was passed down to the next generation too.


I am in my early 40s, and when I was falling in love with Sunderland in the early and late 1980s, I had the usual guidance and education from my parents.

Whilst I can’t speak for all fans brought up in my era, the message I received was clear. The main rivals were Newcastle, but Sunderland hate Coventry too. No other clubs were ever mentioned to me.


I can’t say I have ever hated Coventry, though. Disliked them, admittedly, even though it was only because I had been told it is what I was supposed to do, but never hated.

So, why was there ever a rivalry between Sunderland and Coventry and does it still exist today?

How did the rivalry begin?
Football rivalries are funny things. Generally speaking there are only three ways they can begin: Geography, battling for trophies, or controversy.


With 200 miles between Sunderland and Coventry, obviously geography plans no part whatsoever in the rivalry. Neither club are prolific trophy hunters – to say the least – so the second one is out too. That leaves controversy, and there was once a lot of that.

It came at the end of the 1976/77 season and came down to what Sky Sports would now sensationalise as ‘Survival Sunday’ or something. Whatever it was called back then, it was the last game of the season, and both teams were attempting to avoid relegation from the top flight.

As everyone knows, such occasions demands that all games start at the same time as it is vital for sporting integrity. Well, everyone except Coventry, of course.

Sunderland went into the day with the advantage. They faced Everton at Goodison and knew a draw would be enough to keep them up. Coventry, meanwhile, needed a win at home to Bristol City to be sure, but they had to better Sunderland’s result. Just to add to the drama, Bristol City also needed a point to stay up. Only one of the three could get relegated.


Coventry gave themselves an enormous advantage, though. Managing director Jimmy Hill delayed kick-off at Highfield Road by 15 minutes using crowd congestion as an excuse.


Sunderland lost at Everton 2-0, but they were still in a good position to stay up. The only result that could then send Sunderland down would be a draw between Coventry and Bristol City, and surely neither could risk playing for that?

Of course, due to Hill’s subterfuge, they didn’t have to. Jimmy Hill made sure of it by putting the Sunderland result on the scoreboard for everyone, including the players, to see.

The game was poised at 2-2 when the Sunderland game finished, and both Coventry and Bristol City could stroll around without even trying to score, knowing they were both safe.

Sunderland were relegated, but if either side had won at Highfield Road, which could easily have happened if the games finished at the same time, they wouldn’t have been.

As far as Sunderland, and Sunderland fans, were concerned, Coventry had outright cheated. An inquiry cleared Jimmy Hill and Coventry of all wrongdoing, but they were reprimanded by the Football League.

Remarkably, Coventry pulled the same trick in 1996/97 with Sunderland again relegated, although it was not as dramatic.

Does the Sunderland and Coventry rivalry still exist?
It does, certainly among fans who were Sunderland supporters in 1976/77. The anger has remained and probably always will.

There is no real question that the rivalry is gradually being lost to the midst of time, though.

As mentioned, supporters from my generation carried it on because we felt we should, but it was never fuelled by first-hand emotion.

Whether or not, then, that the rivalry is still embraced by younger fans is something only they can answer, but the rivalry still appears to be holding firm at least partially for now.
 
I had no idea about that. Fair enough I suppose

My grandad hated Jimmy Hill… he blamed him for players being paid the crazy amounts they get nowadays.
 
“No other clubs were ever mentioned to me.”

Just can’t work out who this sentence is aimed at. Surely he’s not trying to goad any other teams?
 
I knew the thing about the 15 minute delay and them getting away with it, I'd forgotten it was Sunlun that were the victims. Yes, I think I would bear a grudge for that. Like West Ham getting away with the Tevez and Mascherano duplicity if I were a Sheff Utd fan. Grudges like this are part of football.

The Luton team of last night should get beat off whoever wins our game. They were shockingly inept at actually controlling the ball and passing to each other, apart from the 50 yard aerial assault that happened whenever a full back or centre back managed to get the ball under control they had nothing.
 
The end of the 1977 season was very big at the time. The way Coventry and Bristol City played out the last 10 minutes was unheard of in English football, also the way Coventry had help delay the kick off. It was like something out of the dark side of Italian football. It would be a bit more accepted today, still it was strong gamesmanship, bordering on cheating.
 
I knew the thing about the 15 minute delay and them getting away with it, I'd forgotten it was Sunlun that were the victims. Yes, I think I would bear a grudge for that. Like West Ham getting away with the Tevez and Mascherano duplicity if I were a Sheff Utd fan. Grudges like this are part of football.

The Luton team of last night should get beat off whoever wins our game. They were shockingly inept at actually controlling the ball and passing to each other, apart from the 50 yard aerial assault that happened whenever a full back or centre back managed to get the ball under control they had nothing.
The simple pass into an empty net after Peacock went up for the corner or pass it sidewards for your mate to score summed Luton up last night.
 
“No other clubs were ever mentioned to me.”

Just can’t work out who this sentence is aimed at. Surely he’s not trying to goad any other teams?
"No other clubs were mentioned to me, but I always found it strange how there was always a full house and demand for tickets whenever we played a certain team in red".
 
I've looked on two different websites to see who we played in the last game that season (1976/77) and it seems we finished on 14th May and played a 0-0 draw against Bristol City.

Coventry played Bristol and Everton played Sunderland on 19th May but I can't see who we played.
 
You'd have thought in fairness the sunderland game should have been delayed too in the interests of 'fair play'
 
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