The Definitive Boro Home Shirt

Robert Nichols said:
Boro used to say that when they sold shirts with white chest band 2 seasons in a row that sales dropped massively the 2nd season.
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So tinker with detail round the edges then. You don’t see other clubs chop and change iconic and instantly recognisable strip designs.

As a side point, in these days of ‘product branding’ (excuse me while I vomit) then we absolutely should utilise an instantly recognisable USP to build the ‘brand’ (sorry, I’m going to vomit again).
 
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El Guapo said:
So tinker with detail round the edges then. You don’t see other clubs chop and change iconic and instantly recognisable strip designs.

As a side point, in these days of ‘product branding’ (excuse me while I vomit) then we absolutely should utilise an instantly recognisable USP to build the brand’ (sorry, I’m going to vomit again).
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For me our worst home strips 1998-99, 1999-2000 & 2015-15 were awful & as a collector I refused to buy them because, well basically, what did they have to do with any of our home shirts, truly awful, but I had to bite the bullet & have since aquired to of those 3, how come they go from excellent, to nice, to fine to horrific
 
El Guapo said:
I guess it’s all subjective but we have had some stinkers. All the more reason to stick to the white band/hoop and blue/black stripes etc.
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El Guapo, it certainly is, all about opinions & choice, but yes one thing most of us agree with is keeping the white chest band (y)
 
That is the point - they used to say that when they tinkered with the design - the numbers of buyers dropped considerably. That number would only go up when there was a very different design or different manufacturer etc.
 
Robert Nichols said:
That is the point - they used to say that when they tinkered with the design - the numbers of buyers dropped considerably. That number would only go up when there was a very different design or different manufacturer etc.
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Fair enough Rob, but who designed the one when we went in to the PL an 8 year old kid, that was absoutly awful

BTW Rob, you passed me this morning out running, I was walking past the cemetery gates, heading towards Burlam Road, which you turned down, you jogged passed me over the road & crossed infront of me when you passed, I was going to shout but thought better of it
 
Robert Nichols said:
That is the point - they used to say that when they tinkered with the design - the numbers of buyers dropped considerably. That number would only go up when there was a very different design or different manufacturer etc.
Click to expand...
Do Juventus change their black and white stripes, or Inter their blue/black? Or do Ajax change their single wide red stripe? Or Boca juniors their orange chest band or River Plate their red sash? Celtic their green/white hoops? No. Are they all instantly recognisable? Yes. Can you identify a fleetwood town top in an instant? No.
 
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