Football is a private business, it maybe the most popular sport in the country but is is still run privately.
Watching football is an option it is not something you have to do and there are millions more who don't watch it then ever will. If you want to help people through the pandemic there are many, many better ways people could be supported.
This is a business decision, clubs still have all the same overheads without the match day income, the charge is based on what they think they can get to make the most profit and people pay or they don't, just like deciding to go the game and pay whatever the ticket price is. Of course if the price was lower that would be better but that applies to most things, the food you buy, the clothes you wear, the car you drive, the holiday you go in, the house you buy, etc
If you don't like the price don't pay, I make the choice of paying to watch the game in the ground, paying for watching on TV, or paying to listen on the radio, or not engaging at all, they all priced differently and I make my choice,