I have a pal that books coaches for away fans. The fact he knows that he can half fill a coach for the season means he can block book it and get it at a far cheaper rate for everyone. The same will obviously apply on a bigger scale for Boro's travel club.
Going further than that we all gain. If the ticket office can estimate the demand through the season for away games then they know how many tickets to ask for. Regulars help them arrive at this figure. Again we all win from this. Fans that travel regularly, not every game but multiple games a season helps the club predict ticket numbers and be confident about pitching this number higher rather than lower.
If you insult regular away fans you are almost certainly insulting regular home fans. As a business if you alienate them then you are not going to be to replace their numbers.
Nano - what you say is a direct insult aimed at people like me. Yet the number of away season tickets is dwindling. Most away games go to General Sale. People that would like to follow their club to multiple games need to be able to book their transport, possibly their accomodation as far as advance as they can. I think we should open up the loyalty/priority but stripping it away completely I would say would mean less travelling and more expensive travel, with possibly less tickets for all.