Football clubs in this country (and I'm sure most others) have always been big parts of the local community and part of their town's/city's identities. Even behemoth's like Man City.
People are entitled to follow whoever they like of course. But for me they'll rarely have the same connection to a club that fans from, or with close ties to the area that club is based, do.
Currently the owners of these clubs are ******* all over that. They simply do not give a toss and the local (or legacy) fans of those clubs are rightly concerned about where this might ultimately lead.