People would rather watch a couple of content creators through some punches, than an actual high level quality boxing match between two greats.
It's not KSI's or Paul's fault tbf. They're just exploiting a hole in the market (and fair play to them, they'll make a fortune from it).
Yeah, most are confusing this, for what it is. Kids/ younger folk/ social media folk would watch them do anything, that's what their market is. Even if 1% of them took an actual interest in this, then it would be more than the number of fans a typical boxer has at Tommy's level.
As for Paul or KSI fans, 99% of them would probably never go to a boxing match, and 90% wouldn't ever pay for a PPV fight, they're a different fanbase.
I don't know one actual boxing fan who would have bought this fight, certainly none for Paul. A few might for Tommy, but that's not because of what he's done in the ring, it's because he was on love island, and he only got that gig because he's related to Tyson. You're probably getting 5% of Paul's fans interested, and probably 5% of Tyson Fury's (not Tommy Furys own fans), who have watered down to watching Love Island with the missus, then further watered down into this. I doubt many love island only fans bought it, probably as most of these are women and not who this sort of PPV is aimed at.
Don't think of it like a boxing match, it's not, think of it like a guy extremely famous for youtube stunts/ social media doing something against Love Island, it doesn't matter whether it's boxing, a drinking competition or tiddly winks. It's like Brian Lara playing Tennis against Usain Bolt, Tennis fans won't be bothered, but they're not the target market, the respective fans of the participant's area are, and enough will go for it.
Neither of them are likely to make the Top 10 in any boxing field, but if they do then fair play, they will have had to do some graft to get there. Sure they may get an opportunity to get near that, which no other would have got, but sport is filled with that anyway, it's like how pro's kids always get trials in any sport, and they always have.
People talk like only Paul is the bad one, like he's not earned that, but Tommy's only there for similar reasons too.