Boro is the imperative of the verb to go in Farsi. It follows therefore that "boro Boro" is how a Persian would say "go Boro".Yes, as it says in the article,
'Fashionable boro
The word boro comes from the Japanese word boroboro, which means something tattered or worn out.'
My mother used this technique on our clothes when I was a kid. I wasn't impressed.